Are new travel startups more likely to have animal logos?

We were brainstorming some logo ideas at WaySavvy the other day and realized that there is a difference between the logos of industry behemoths and younger startups.

Older, more established companies tend to have lexicographic logos with small embellishments, like a plane or an arrow. Travelocity has their ever-imperiled gnome but it’s a mascot, kept out of their logo. TripAdvisor is the only exception with their owl, but even the owl is drawn in outlines.

In contrast, newer travel companies like hipmunk, goby and tripwolf all have animals embedded into their trip identity and even naming. New trend?

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